Waitbusters Reveals the 10 Essential Questions to Ask When Choosing an Online Ordering Platform

Atlanta, GA (RestaurantNews.com) Waitbusters, LLC recently surveyed over 100 restaurant owners across the U.S. regarding what questions they ask when selecting an online ordering platform. While the results might not come as a surprise, they may provide you with enough insight to make a confident decision for your restaurant.

What are the integration capabilities? It’s crucial to understand how the online ordering platform can be integrated with the restaurant’s current systems, including Point of Sale (POS), inventory, and CRM systems.
What fees are associated with your platform? Restaurants need to know upfront about all potential costs, including transaction fees, monthly or annual subscriptions, and any additional charges for extra features.
Do you provide customer support and training? Restaurants should confirm the availability and quality of customer service. It’s also important to know whether the platform offers training for staff.
What marketing features does your platform provide? Restaurants should ask about the platform’s capabilities for promotional campaigns, customer loyalty programs, and personalized marketing based on customer order history.
Does your platform support mobile ordering? Given the prevalence of smartphones, it’s beneficial if the platform has a mobile-friendly interface or a dedicated app for both iOS and Android.
How does your platform handle data security and privacy? With increasing concerns about data privacy and compliance with regulations like GDPR, it’s essential for restaurants to understand how the platform secures and handles customer data.
Does your platform support special features like group orders, catering, or intelligent up-selling? These advanced features can greatly enhance customer experience and boost sales, so it’s worth asking if they’re included.
Can your platform handle high-volume traffic during peak times? It’s important to ensure the platform won’t crash or slow down significantly during busy periods, which could frustrate customers and lead to lost sales.
What analytics and reporting capabilities does your platform offer? Access to detailed sales, customer behavior, and performance data can help restaurants make informed decisions to grow their business.
Do you offer a trial period? A trial period allows the restaurant to test the platform in a real-world setting before committing to it, ensuring it meets their needs and expectations.

If an online ordering platform affirms all the above questions, it’s likely an excellent fit for a restaurant’s needs. This platform would not only seamlessly integrate with the current systems but also provide a broad range of advanced features, like group orders, catering, and intelligent up-selling, all of which can significantly enhance the customer’s ordering experience and restaurant sales. Furthermore, it indicates that the platform is robust enough to handle high traffic during peak times and secure enough to ensure data privacy. Coupled with a strong customer support/training system and comprehensive analytics/reporting tools, the platform would equip the restaurant with the necessary tools to thrive in the digital age. Lastly, the willingness to provide a trial period shows confidence in their product and dedication to customer satisfaction.

Based upon the survey results, Waitbusters is even more committed to ensuring that their online ordering platform checks all the boxes. According to CEO, James Moody, “We hope to be the partner that can help you optimize your online ordering process, increase efficiency, and drive growth in your business.”

About Waitbusters Digital Diner

Waitbusters LLC, a service-disabled veteran owned company, is a provider of innovative restaurant technology solutions. Its Digital Diner solution offers restaurants the ability to create better experiences for their guests, save money, create new revenue streams, become more profitable, and find and retain happy customers.

Waitbusters Digital Diner provides: